SIMAR insight, inovace, impakt

3 Qualitative research

Questions and principles every client should ask before starting a project, while briefing it and after it has been carried out:

  • Who will select (recruit) the relevant respondents, and how?
  • How will the agency check that the respondents are suitable?
  • How can the client verify that the research took place and what its findings rest on?


The standard can be downloaded in full here.

3 Qualitative research — page 5 of 6

3 Qualitative research page 5/6 Open PDF

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