Association of market and public opinion research agencies. Since 1994 we have supported, promoted and strengthened market research in Czechia — upholding our member agencies' own methodological and ethical standards, and serving as a point of contact for clients and the public.
Lidem jde dnes hlavně o smysluplnost. Spíš než více vlastnit by značky měly Čechům usnadňovat život, zaznělo na letošní konferenci Forum Media ve specializovaném panelu Data & Insight Stage, které zaštítilo oborové sdružení SIMAR. Témata sahala …
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Členské agentury SIMAR vystoupí na Data & Insight stage letošní konference Forum Media.
Nový ICC/ESOMAR kodex přichází v době, kdy obor výzkumu trhu a veřejného mínění čelí dynamickým změnám, poháněným sociálními sítě a umělou inteligencí.
V roce 2025 vygenerovaly agentury pro výzkum trhu a veřejného mínění na českém trhu obrat převyšující hranici 3,96 miliardy korun.
The leading Czech market and public opinion research agencies, all held to shared standards of quality and ethics.
SIMAR is a non-profit organisation that has supported, promoted and enriched market research, public opinion research, sociological research and data analytics since 1994.
The PRO VÝZKUM initiative explains to the wider public what research is built on, what it gives back to society and the ethical principles research activities follow. It includes 14 case studies showing how feedback from respondents shaped decisions for the good of society and the economy.
SIMAR develops its own methodological standards for the quality of data collection. Member agencies are checked against them in regular quality inspections. SIMAR is a contractual partner of ESOMAR and the point of contact for complaints about breaches of the ICC/ESOMAR Code.
Programmes for the research community and for buyers: SIMAR Insight seminars, events run by member agencies and partners, and a library of educational texts and materials. Together with ESOMAR, SIMAR runs the national round of the Research Got Talent competition for young researchers.
The research market in numbers — data that decisions are built on.
A roundup of press releases, research market data and member agency events — a few times a year, no spam.
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