SIMAR insight, inovace, impakt

Norstat

Norstat was founded in 1997 and is among the leading providers of data collection services for market research and trend analysis in Europe and the Americas. It entered the Czech market in 2026 by acquiring National Sample, formerly known as European National Panels (Český národní panel).

Fair and transparent methods of data collection, an extensive international network of panels and trusted relationships with respondents allow it to deliver first-rate data on any topic or target group required. Automated data collection ensures speed and efficiency, while thorough quality control guarantees that its data can be relied on. All of its systems, processes and procedures comply with the ESOMAR Code.

It supports more than 1,800 companies — market, brand, media and advertising research agencies, publishers and consultancies across a range of sectors — in speeding up data-driven processes and in running dependable studies that yield trustworthy insight.

Services offered

Data collection methods

  • qualitative
  • quantitative
  • online panel

Research types and other services

  • real-time reports
  • self-service platform
  • own online panel

Research areas

  • B2B
  • academia
  • automotive
  • pharmaceuticals
  • financial services
  • people with disabilities
  • retail
  • media
  • non-profit sector
  • advertising and brands
  • fast-moving consumer goods
  • services
  • public sector
  • telecommunications
  • public opinion research

SIMAR member agencies

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