IPSOS
Ipsos is a leading research, technology and consulting company and has been active on the Czech market for more than 35 years. As part of the global Ipsos network, with offices in 90 countries, it runs projects all over the world from Prague.
The company combines advanced technology in data collection, analytics and artificial intelligence with the expertise of specialised divisions covering brand and communications research, market mapping, innovation, customer experience and qualitative research. It also has a long-standing focus on ESG and on social trends. It is certified to the ISO 27001:2022 standard and the TISAX AL3 standard.
Ipsos holds the SIMAR PRO VÝZKUM certification.
Services offered
Data collection methods
- CAPI/PAPI
- CATI
- desk research
- individual in-depth interviews
- online quality
- qualitative
- quantitative
- online panel
- focus groups
Research types and other services
- CLT
- data analytics / data mining
- ethnography
- instant feedback (EFM)
- mystery shopping
- taste tests
- projective techniques
- respondent recruitment
- segmentation
- semiotics
- satisfaction / loyalty
- interviewer network
- concept testing
- product testing
- trends and forecasting
- own CATI studio
- own focus studio
- own online panel
- customer experience
Research areas
- B2B
- academia
- automotive
- pharmaceuticals
- financial services
- retail
- media
- non-profit sector
- advertising and brands
- fast-moving consumer goods
- services
- public sector
- telecommunications
- public opinion research
