Kantar CZ
Kantar helps its clients identify opportunities to grow their business and formulate strategies that turn those opportunities into value — above all in innovation, brands and stakeholder management. Specialisation by sector guarantees that the most suitable research methodology is used and provides a robust frame of reference for analysing and interpreting the results.
Services offered
Data collection methods
- CAWI
- CATI
- desk research
- individual in-depth interviews
- online quality
- qualitative
- quantitative
- online panel
- focus groups
Research types and other services
- CLT
- data analytics / data mining
- ethnography
- taste tests
- projective techniques
- respondent recruitment
- segmentation
- concept testing
- product testing
- own CATI studio
- own focus studio
- own online panel
Research areas
- B2B
- automotive
- pharmaceuticals
- financial services
- retail
- media
- advertising and brands
- fast-moving consumer goods
- services
- telecommunications
- public opinion research
