MEDIAN
MEDIAN is a research agency with a long tradition in media research, market research and software development. In recent years it has also focused strongly on social and political research and on developing new research technologies (adMeter).
A solid professional base, together with its own interviewer network, allows it to carry out projects of every kind: from „flash“ surveys on topical issues, through conventional research for companies and for the non-profit and academic sectors, to large-scale continuous and longitudinal studies (MML-TGI, Media projekt, Radioprojekt, the Czech Household Panel Study).
Services offered
Data collection methods
- CAPI/PAPI
- CATI
- desk research
- individual in-depth interviews
- online quality
- qualitative
- quantitative
- online panel
- focus groups
Research types and other services
- CLT
- data analytics / data mining
- ethnography
- media measurement
- mystery shopping
- taste tests
- projective techniques
- respondent recruitment
- segmentation
- interviewer network
- concept testing
- product testing
- trends and forecasting
- own CATI studio
- own focus studio
- own online panel
Research areas
- B2B
- academia
- pharmaceuticals
- financial services
- retail
- media
- non-profit sector
- advertising and brands
- fast-moving consumer goods
- services
- public sector
- telecommunications
- public opinion research
