SIMAR insight, inovace, impakt

SC&C

We are a long-established Czech agency, on the market since 1992. Our aim is that our research should give the client genuinely useful support for their decisions or their strategy. What matters to us is solving the client’s problem as a whole, which is why every study we do is tailor-made. Our portfolio covers both qualitative and quantitative methods, and we are glad to combine them so that the result is as useful to the client as possible. We are flexible, and we are happy to prepare a straightforward study as well as a complicated and demanding one.

We are based in Prague, with our own studio for qualitative projects, including a call centre for telephone research. We also offer our own network of interviewers across the Czech Republic and an extensive online panel of respondents. For research abroad we have good partners we have worked with for years.

Services offered

Data collection methods

  • CAPI/PAPI
  • CAWI
  • CATI
  • desk research
  • individual in-depth interviews
  • qualitative
  • quantitative
  • online panel
  • focus groups

Research types and other services

  • CLT
  • co-creation workshops
  • data analytics / data mining
  • instant feedback (EFM)
  • mystery shopping
  • taste tests
  • projective techniques
  • respondent recruitment
  • segmentation
  • satisfaction / loyalty
  • interviewer network
  • concept testing
  • product testing
  • trends and forecasting
  • developing and testing innovations
  • own CATI studio
  • own focus studio
  • own online panel
  • customer experience

Research areas

  • B2B
  • academia
  • financial services
  • retail
  • media
  • non-profit sector
  • advertising and brands
  • fast-moving consumer goods
  • services
  • public sector
  • telecommunications
  • public opinion research

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