Talk Online Panel

The Talk group runs its own market research panels with detailed member profiling in 24 countries, currently with around 1.4 million active members across Central Europe, the German-speaking countries, and Eastern and Southern Europe. With more than 20 years of experience in online market research, Talk specialises in „full-service digital data collection“.

Talk has technology for collecting behavioural data, such as passive measurement and cookie tracking, which can be used to measure website and app usage, advertising tracking, cross-media measurement, TV and radio audience measurement, internet traffic, retail media and other services. Talk’s own mobile app can also be used for geolocation tracking of participants in all of these countries, and audio-listening and audio-matching functions can be integrated as well.

Talk is a byword for the highest data quality, extensive expertise in panel management and innovative panel-management technology, as well as for compliance with GDPR data protection requirements, backed by the highest security standards in IT and project management and confirmed by ISO 20252 certification.

Talk is a member — either as a group or through one of its local companies — of SIMAR, ESOMAR, ADM, BVM, DGOF, SWISS INSIGHTS, VdMI and VMÖ.

Talk Online Panel holds the SIMAR PRO VÝZKUM certification.