About SIMAR
Thirty years of cultivating Czech research
SIMAR, z. s. — formerly the Association of Market and Public Opinion Research Agencies — is a non-profit organisation which has supported, promoted and enriched market research, public opinion research, social research and data analytics since 1994.
Membership of SIMAR is open to every organisation working in market and public opinion research that carries out and objectively interprets research to a high standard. Members want to cultivate the field further and so build the good name of the whole research profession.
Our aims
- building the value of market research and promoting it
- observing and checking our own methodological and ethical standards
- cultivating and educating the market, with programmes for the research community and for research buyers
SIMAR works with ESOMAR, the global association of the data, research and insights community, and is the contact point for handling complaints about breaches of the ICC/ESOMAR Code — which makes it a key partner in building effective self-regulation.
SIMAR develops its own methodological standards for the quality of data collection. Compliance with them at member agencies is examined in regular quality checks.
SIMAR is a contractual partner of ESOMAR and SIMAR members abide by the ICC/ESOMAR Code. SIMAR member agencies hold individual or corporate membership of that professional body.
SIMAR is a member of the Czech Chamber of Commerce; our shared interest is to create opportunities for business and to promote measures that help business develop. We abide by the Chamber’s code of ethics.
SIMAR has been granted a certificate of authorisation by the Czech Chamber of Commerce.
