The international ICC/ESOMAR Code
The International Code on Market, Opinion and Social Research and Data Analytics was published in December 2016.
SIMAR members approved the Code on 10 April 2017, undertaking thereby to follow the same rules, principles and requirements as the international research and data analytics community. In doing so we build public trust in research, the good name of the research profession and stronger international ties.
SIMAR is the contact point for handling complaints about breaches of the Code and is responsible for upholding it within the Czech Republic, which makes it a key ESOMAR partner in building effective self-regulation.
About the International ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics
The Code was last revised in 2016 and is the recognised international standard for a field worth 70 billion US dollars. It provides a unique set of rules for professionals offering data-based solutions to business and to the public sector.
The new version of the Code serves as a self-regulatory mechanism, and one that has been in use for a long time.
ESOMAR has supported the Code since 1948, and since 1977 together with the ICC, as a universal set of rules for the global research community, built on the international rules of the ICC Code on marketing and marketing communications standards.
About the International Chamber of Commerce (ICC)
The International Chamber of Commerce (ICC) is the world’s largest business organisation, with a network of more than 6.5 million members in over 130 countries. ICC works to promote international trade, responsible business conduct and a global approach to regulation through a unique combination of advocacy and standard-setting activities, together with market-leading dispute resolution services. ICC members include many of the world’s largest companies, small and medium-sized enterprises, business associations and local chambers of commerce.
All ICC codes and rules are available at www.iccwbo.org.
ICC: Raelene Martin, raelene.martin@iccwbo.org
About ESOMAR
ESOMAR is the global association of the data, research and insights community, representing more than 4,900 professionals and 500 companies who provide or commission research projects and data analytics in over 130 countries and who agree to abide by the International ICC/ESOMAR Code.
Together with national and international research associations, we are committed to promoting professional standards and self-regulation for our sector, and we work to support, develop and defend the role and the value of data analytics and of market and public opinion research in explaining important questions and supporting effective decision-making.
The ICC/ESOMAR Code and all ESOMAR self-regulatory documents are available at www.esomar.org.
ESOMAR: Finn Raben, F.Raben@esomar.org
