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Respondents

A page for participants in market and public opinion research — how to fill in a questionnaire, who to contact, and what SIMAR does for the quality and ethics of data collection.

Research may call: research is not selling, you are free to say what you think, and your data is safe.
Industry rules

The Ten Principles for Research

The privacy policy for market research, public opinion polling, and data analytics is fully compliant with the requirements of the ICC/ESOMAR Code and the GDPR.

  • We guarantee that our research is not a sales pitch
  • We protect data
  • We minimize the amount of data collected and processed
  • We are transparent
  • We have consent or another legal basis for data processing
  • We share data only with explicit consent
  • We respect respondents’ rights
  • We adhere to the rules of professional diligence
  • We are accountable for our subcontractors
  • We put these principles into practice
Find out more
SIMAR recommendations

An user-friendly questionnaire

  • Consult an expert when creating a survey
  • Make it easy for people to respond
  • Keep the survey length in check
  • Test the survey before launching it
  • Evaluate satisfaction with the survey
  • Show respondents why they responded
Find out more

Unhappy with how a research project was run?

If you took part in a research project and are unhappy with how it was run, please get in touch. The rules for raising a complaint about publicly published research are in the Standards; contact details are on the Contact page.

Handling complaints (Standards) Contact simar@simar.cz

Would you like to take part in research?

Would you like to join a panel? Write to one of the agencies that run one.

What can research tell you?

Through research, successful companies ensure they are keeping pace with the competition, measure customer satisfaction, and use this information to tailor their offerings. A company that uses research tools to listen to its customers achieves strong financial results and thus contributes to the health and growth of the Czech economy.

How research is done

SIMAR member agencies

Admosphere CONFESS Research CVVM - akademický partner Data Collect IPSOS Kantar CZ MEDIAN NMS Market Research Norstat response:now ResSOLUTION Group SC&C STEM/MARK STEM Ústav empirických výzkumů Talk Online Panel
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A roundup of press releases, research market data and member agency events — a few times a year, no spam.