CONFESS Research
Alongside standard and innovative qualitative and quantitative research methods, CONFESS Research specialises in communications research, including NEURO testing of advertising.
The agency team is built around people with hands-on marketing experience of their own, which they bring to the design of the research and to the recommendations that follow.
Services offered
Data collection methods
- CAPI/PAPI
- CAWI
- CATI
- desk research
- individual in-depth interviews
- online quality
- qualitative
- quantitative
- online panel
- focus groups
Research types and other services
- CLT
- co-creation workshops
- data analytics / data mining
- ethnography
- mystery shopping
- taste tests
- projective techniques
- respondent recruitment
- self-service platform
- segmentation
- semiotics
- satisfaction / loyalty
- interviewer network
- concept testing
- product testing
- trends and forecasting
- developing and testing innovations
- own focus studio
- customer experience
- neuromarketing
- research of subconscious
- ad testing
- AI-moderated interviews
- AI brand tracking
- assisted shopping
- innovation workshops
- in-home visits
- consumer days
- marketing consulting
- HR and employee surveys
- research with specific target groups
- research involving children
- expert interviews
Research areas
- B2B
- automotive
- pharmaceuticals
- financial services
- cosmetics
- retail
- media
- non-profit sector
- shopping behaviour
- drinks
- food
- advertising and brands
- fast-moving consumer goods
- older people
- services
- consumer behaviour
- public sector
- technology
- telecommunications
- public opinion research
