1 Technical information

Questions and principles every client should ask before starting a project, while briefing it and after it has been carried out:

• Have the technical parameters of the research been agreed?
• Have we agreed how the quality of data collection will be checked?
• In what form and at what level of detail do we require a technical report from the agency?
• Were the data collected in line with the parameters agreed for the project?
• Do we understand any departures from the original brief?

The standard can be downloaded in full here.